Category: E-commerce
How-To Guide For Conversion Rate Optimization
| April 28, 2010 | Posted by Clinton under E-commerce, Internet Marketing (General) |
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Stephen Pavlovich shares the same processes that he uses to consistently boost his clients’ conversion rates – sometimes even doubling or tripling them. (He specializes in industries like finance, gaming, travel and weightloss, where even a 5% increase in conversion rate can generate millions of dollars….) Read more…
Sell on Facebook
| April 17, 2010 | Posted by Clinton under E-commerce, Social Media Marketing |
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Facebook is set to allow developers to create shopping apps directly on merchants’ fan pages. This means that fan pages, which were once mainly marketing channels, can now be used as a point of sale, if merchants are willing to pay a developer to implement the apps. Read more…
Improve your E-commerce checkout process
| April 2, 2010 | Posted by Clinton under E-commerce |
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There are a number of usability best practices for checkout screens. We recently performed a cleanup of the checkout screens for one of our clients that followed these guidelines, and I want to present some of these ideas with screenshots from the redesign. Read on to find out what we did and the results we’ve…
Tools and Tips for E-Commerce Websites
| March 14, 2010 | Posted by Clinton under E-commerce |
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Running an e-commerce website is a never-ending task, from trying to squeeze that extra bit of conversion rate out of the check-out page to figuring out which referrers give you the best traffic. There’s also a plethora of tools out there to help you achieve your goals. But which ones do what, and why should…
