Business Lists

Once upon a time, going to an event was just going to an event. We went, we hopefully enjoyed it, and we left. If it was memorable enough, we told our friends about it the next day. This series of steps applied to every real world experience. But in the digital age, any smart company knows that our passion and engagement can — and should — be channeled far beyond the physical spot where we’re standing.

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Content is the heart of an effective web presence. Whether you’re a retailer, a media site or a social startup, it’s compelling, up-to-dat…

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Your resume is boring. How do you expect to stand out in a crowd of job seekers when your black-and-white, list-formatted resume and formulaic c…

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For small businesses, email still represents a cheap, effective way to establish or maintain a relationship with clients. But there’s the rub. While the medium is fairly neutral-to-positive, the content has the power to either attract or repel. So before you hit “send” on your next batch email newsletters, take heed of these six common email marketing mistakes.

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Every person on a career path has a dream. Musicians want Grammys, startups want acquisitions and surfers want world titles. When I chat with freelan…

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Marketers plan to increase spending on e-mail and social media marketing more than any other tactics in 2011, according to a recent survey. As…

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BlackBerry is the workhorse of the mobile family, which is a blessing and a curse. Apple has the style points and Android has the variety and open functionality. The Blackberry, with its respectable but limited range of apps and decidedly straight-forward OS, is the responsible but milquetoast brother in the mobile family.

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