business

Content is the heart of an effective web presence. Whether you’re a retailer, a media site or a social startup, it’s compelling, up-to-dat…

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Testing with real customers is incredibly important in the beginning stages. But when your business facilitates interactions between buyers and sellers, a chicken-and-egg problem occurs.

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Your resume is boring. How do you expect to stand out in a crowd of job seekers when your black-and-white, list-formatted resume and formulaic c…

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“On March 8, I introduced my tenth book. There are few processes that I enjoy more than a product introduction, and this one enabled me to try many social media techniques and online tools and services.”

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Twitter chats are an increasingly common way for people to discuss a topic or passion online. Basically, a group will organize around a specific hashtag so people can follow a single thread of conversation on Twitter.

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For small businesses, email still represents a cheap, effective way to establish or maintain a relationship with clients. But there’s the rub. While the medium is fairly neutral-to-positive, the content has the power to either attract or repel. So before you hit “send” on your next batch email newsletters, take heed of these six common email marketing mistakes.

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With its new platform Serve, which was announced Monday, American Express is looking to take on industry giant PayPal in the digital payment and…

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