Published February 12, 2012 | 
Once upon a time, going to an event was just going to an event. We went, we hopefully enjoyed it, and we left. If it was memorable enough, we told our friends about it the next day. This series of steps applied to every real world experience. But in the digital age, any smart company knows that our passion and engagement can — and should — be channeled far beyond the physical spot where we’re standing.
Published February 6, 2012 | In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provi…
Posted in Expert Tips, Social Media Marketing | 
business, contributor, features, List, Lists, marketing, social media, video, Video Lists, web video, youtubePublished January 28, 2012 | In most cases, the phone has become our primary camera, but despite tech developments that can see high-end options, most of us have 5-megapixel or less snappers with limited functionality. But this doesn’t mean you can’t take great photos — it just means you have to be smart about getting the right shot.
Posted in Expert Tips, Technology | Digital Photo and Film Series, features, gallery, how-to, iphone, iphotography, Lists, mashable, Mobile 2.0, Mobile Lists, photography, smartphone, tips, tips and tricksPublished January 11, 2012 | Content is the heart of an effective web presence. Whether you’re a retailer, a media site or a social startup, it’s compelling, up-to-dat…
Posted in Internet Marketing (General), Link Building | Blogging, branded content, business, Business Lists, content, contributor, features, List, Lists, marketing, search, social mediaPublished January 1, 2012 | Everyone needs to tote around a few devices these days, but when it comes to electronics cases, there aren’t too many fashionable and inexpensi…
Published October 30, 2011 | Though there are a lot more metrics than Wanamaker could have imagined back in his day, the tricky part is determining the right ones to use. Is it retweets? Facebook Likes? Or maybe just product sales?
Posted in Social Media Marketing | 360i, digitaria, facebook, features, JWT, mashable, Modern Media Agency Series, ROI, social media, twitterPublished October 26, 2011 | Testing with real customers is incredibly important in the beginning stages. But when your business facilitates interactions between buyers and sellers, a chicken-and-egg problem occurs.
Posted in E-commerce, Expert Tips | business, Channels, contributor, features, marketing, Marketplace, online marketplace, social media, Startup