Published January 11, 2012 | 
Content is the heart of an effective web presence. Whether you’re a retailer, a media site or a social startup, it’s compelling, up-to-dat…
Posted in Internet Marketing (General), Link Building | 
Blogging, branded content, business, Business Lists, content, contributor, features, List, Lists, marketing, search, social mediaPublished October 26, 2011 | Testing with real customers is incredibly important in the beginning stages. But when your business facilitates interactions between buyers and sellers, a chicken-and-egg problem occurs.
Posted in E-commerce, Expert Tips | business, Channels, contributor, features, marketing, Marketplace, online marketplace, social media, StartupPublished June 25, 2011 | “On March 8, I introduced my tenth book. There are few processes that I enjoy more than a product introduction, and this one enabled me to try many social media techniques and online tools and services.”
Posted in Social Media Marketing | business, contributor, features, Guy Kawasaki, marketing, product launch, social mediaPublished May 27, 2011 | Google AdWords (those sponsored links that appear alongside search results and web content) can be one of the most cost-effective ways to advertise on the web. Your ads are highly targeted based on keywords, and you don’t pay for anything unless they are clicked.
Published March 26, 2011 | Marketers plan to increase spending on e-mail and social media marketing more than any other tactics in 2011, according to a recent survey. As…
Published March 11, 2011 | Is Flickr good for SEO? Can Tumblr drive traffic? If these questions are part of your day-to-day work, hold onto your hats; here’s an info…
Published March 8, 2011 | This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media an…
Posted in E-commerce | business, ebay, ecommerce, features, how to sell on eBay, marketing, online shopping, selling