Flipkart is India’s largest online store today, but this has come at a cost to the company. What are the issues that plague it? And how long will the company be able to sustain the customer delight it promises?
Forbes India’s Rohin Dharmakumar takes a behind the scenes look at the issues that have plagued the company and how the company has tried to resolve the same.
This is recommended reading for anyone associated with E-commerce in India, or planning to enter the Indian market with an e-commerce offering.